To address these shortcomings, we have the WhatsApp API version, with which automations can be performed to integrate existing applications and systems. In addition, businesses can use the Business version to send automatic welcome or absence messages, which allows them to improve customer service.īoth the Standard and Business versions have limitations that we will see in the following sections. These tools include a business profile, a product catalog, templates for quick responses or customer classification with labels. This version has the same features as the standard version, but includes business tools to communicate with customers more efficiently and personally. The WhatsApp Business version is intended for small businesses and freelancers. You can also create chat groups with more people. With the standard version, you can send and receive text messages, images, videos, audio, and documents, as well as make voice and video calls. This version is free and is downloaded from the app store of your device. The standard version of WhatsApp is the most common and is used by millions of people worldwide. In this article, we will see the differences between the different Standard, Business, and API versions, looking at the limitations of each one, and explaining when it is convenient to use the API.įirst of all, we will do a quick summary of the three versions and later we will see the differences in specific aspects. WhatsApp is one of the most popular messaging applications in the world, and has become an essential tool for communicating with friends, family, and clients.
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